Some Emphasis

I favorite blog of mine is Emphasis Added, and he has a great post today called "Soak the Poor," so I encourage you to check it out. Here's a great portion to wet your appetite:

One would think that in a democracy, the appeal of a system that benefits everyone to a greater or lesser extent would outpoll the naked self-interest of a fortunate few. However, the far Right has hit on a successful formula known in the advertising business as “aspirational marketing” – that is, sell to people based on who they want to be, rather than who they are. In this case, right-wing fatcats have encountered far greater success by getting people to support a tax structure for rich people that you would want if you were rich, as opposed to one that you would want if you were middle-class or working-class, despite the fact that most people are, in fact, middle-class or working-class.

Excellent.